The ISA show was the first major Large Format Graphics tradeshow in the USA since 2019, and it exceeded all expectations.
The show opened on Wednesday, May 4th and ran for 3 days in Atlanta, Georgia, USA.
With travel restrictions lifted this proved to be the perfect timing for the Large Format Graphics industry to meet again.
It was the first time in 2,5 years that attendees were able to see, touch and feel new innovations in person.
Canon had a large, beautiful booth, with a well-thought-out layout, designed to take customers on a journey through all the possible applications.
The full Canon Large Format Graphics portfolio was represented, including Colorado, Arizona, the media range and even a (very insightful!) dedicated PRISMA workflow solutions booth.
…and with the additional a Colex cutting table, all printed output was instantly cut into samples and handed out to visitors.
The Canon booth was packed with people from the first moment till the last!
Customers were inspired, energy levels were high, and what’s more: excellent business was being done!
Published 19th May 2022
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