Tradition on Display with Canon Arizona printers

Embrace Dutch heritage: Where tradition meets display.

Sinterklaas
Sinterklaas is a traditional Dutch holiday celebrated on December 5th, where children receive gifts from Sinterklaas, a legendary figure akin to Santa Claus. One of the unique customs during this festive period involves throwing gingerbread cookies called “pepernoten” or “kruidnoten.”

Pepernoten
Pepernoten are small, spiced cookies made from flour, butter, brown sugar, and a mix of spices like cinnamon, nutmeg, and cloves. These tasty treats are associated with Sinterklaas festivities. During the Sinterklaas parade or gatherings, it’s customary for Sinterklaas and his helpers known as “Pieten” to toss handfuls of pepernoten into the crowds of cheering children.

The throwing of these gingerbread cookies symbolizes the joyful and generous spirit of the holiday, creating an atmosphere of excitement and delight among the children. It’s a fun tradition where kids eagerly collect as many pepernoten as they can gather, adding to the merriment of the celebration.

Supermarkets
The small, round, spiced cookies are often displayed in supermarkets on dedicated stands or shelves during the Sinterklaas season, which typically starts in late October and lasts until early December. These displays might feature various brands and types of pepernoten, including traditional ones, chocolate-covered variations, or even gluten-free options.

Supermarkets often set up these stands to attract customers looking for Sinterklaas treats, and they might be decorated with festive Sinterklaas imagery or colors to enhance the holiday spirit.

Display stands
Companies and Print service providers often use Canon Arizona printers to create stunning graphics and prints for display stands. Canon Arizona printers offer precise colour reproduction, sharp details, and the ability to print on diverse substrates, enabling businesses to produce eye-catching displays that can attract customers in retail environments or at events.

Dutch Elwe Special Promotions specialises in POS signage and displays. Canon and Rolan Robotics partnered up to provide a complete customised solution for Elwe’s facilities. Elwe Special Promotions now create, produce and deliver complete concepts for retail, focusing especially on second-placement displays in stores. Elwe covers the entire process from design to actually filling the displays!

In the video below, Elwe Special Promotions gives a glimpse into their kitchen during the Sinterklaas season.